https://www.martinezfrancisco.com/sitcom daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1736277404978-ZFBL8KGA7M26EY1F356B/Screenshot+2025-01-07+at+2.16.15%E2%80%AFPM.png Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1757967691395-9FW6JVKZDUNY7S1U7BBL/image-asset.png Sitcom - A little intro https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1540691220186-JOX2CQDI2TH4MMX8E2AF/Kiko+-+Bulb+effect+%28psd%29.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1753159315502-Z7UATTVT0R9P41BKLD1N/image-asset.png Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1544381059680-MSYZBAYL5WUTOBGNUPR3/image-asset.jpeg Sitcom - Stand-up Kiko talks about cat ladies, and then some. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592884266866-39HUT89GAYP0EU6LCUF5/Redbull%2B5.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592846680331-H5VFVZ5O0WS55RD52WXR/Redbull%252B3.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592846950246-FM2HBB717QSO6D55U89T/Redbull%2B4.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1577837017154-N017417WEETMPKSVEG84/image-asset.jpeg Sitcom - Feisty birds - Ñandú (Rheas) in Torres del Paine, Patagonia, Chile. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1540691038145-7SQYYMSR1XOOAZE768GD/Redbull+2.png Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1550271883940-9BBLB6ANQ8IRT0MHXEOU/image-asset.jpeg Sitcom Red Bull Flugtag Miami Nov 2012 https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592884339098-TD0YRYB1C0BEKZDJHXDH/gladiator.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1593013878217-JBTSOPTO9R2EU0DSRIQZ/brainstorm%252Bsesh.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592845460290-RST9WP11D2T6QAJ5P00J/Redbull%2B1.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1541181895459-QMAFDHJKGRW96C169KES/cw-pic%282%29.png Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1575694849695-PWC3CJWNRXS9ANTG2T6X/Angry+interns.jpeg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592844446299-B4JMJBAZQNCV4MQRS14C/mtn-virginia%2Bkey.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592846636954-OAHHKMGFWECDP6VFY1RW/Rocketman.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592846623843-YS0F9JPK4QP9BTU9LJUM/Paine.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592846788438-BUSZMXWLF9UPMHY9SBDP/BBQ.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1540691225581-07ICE9ISOYDLEAKFFCWY/Sayonara.png Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592884420178-7SFFPGN1QZFUU2DOQZC0/Paine2.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1577837979653-P0S2NCOKP242ISSX05MY/DeadGoose.JPG Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1578423738320-CIY6CSX2L1JT0UER7F1J/MBA+buddies.jpg Sitcom https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1747853194943-0I8NN4LSUR0068EODLMF/image-asset.jpeg Sitcom https://www.martinezfrancisco.com/work daily 0.75 2026-06-16 https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1540482612557-9MCZ4AEALUL90PNGC5YI/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1572444508428-AFNT0QGVUUF0EQZY5VFA/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592280373180-YNCBQGRHDBZONGWVZQNP/Kiko%2B-%2BBulb%2Beffect.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592280462357-1D21V9SRM4CPIW7GGQYF/Kiko%2B-%2BBulb%2Beffect.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592280549810-5TH665L11LJUSJ30SE22/Kiko%2B-%2BBulb%2Beffect.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592280656693-Q7PFMSHSQK0APZYTN8WY/Kiko%2B-%2BBulb%2Beffect.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1736277404978-ZFBL8KGA7M26EY1F356B/Screenshot+2025-01-07+at+2.16.15%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592280373180-YNCBQGRHDBZONGWVZQNP/Kiko%2B-%2BBulb%2Beffect.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/4e70d99b-ab7c-47d1-bc10-1ae910a17a02/Scotch-Brite+OnlyFans.png Work - Scotch-Brite Digital publication / Brand act / Spec work Copywriter: Kiko Martínez. Art Director: Matt Langevin. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/c949dbc7-beca-454a-9d07-9d03920ce19b/Screen+Shot+2021-12-15+at+3.12.10+PM.png Work - Post-it Social + Concert Activation. We created a wall with a question for the fans to use our product as a way to express themselves. Additional formats: Headlines, wall design, staff t-shirts, and more. Copywriter: Kiko Martínez. Art Director: Matt Langevin. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/707ed482-345b-4d09-b06e-df2c047340c8/Screen+Shot+2022-07-14+at+3.08.50+PM.png Work - Harley-Davidson Digital publication + Web3 Pitch for the Metacycle® / Spec work We pitched a Web3 implementation for HD® as they launched their first all-electric motorcycle. ACD: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/2d7e3d10-8213-44cd-85ed-5e046fe05fbd/Dewar%27s+twitter.png Work - Dewar’s Whisky Community Management - Twitter/X Led the creative war room for Dewar’s social during the US Open. ACD/Copywriter: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/51bf8c72-148c-4812-99fa-bc9aae1d053b/Screenshot+2023-12-08+at+11.24.43+AM.png Work - Post-it Social + 3M Office Wall Activation. We created one of many seasonal mosaics for the ‘gram. ACD: Kiko Martínez. Art Director: Sarah Mattson. Art Director: Hannah Haines. Community Manager: Abigail Cyra. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/df077a85-081d-46c9-adc9-5f635197a5d7/KiaStinger%2B-%2BAntidote+%281%29.gif Work - KIA Stinger Digital banner ad Headline #2: Let It Run Through Your Veins. Headline #3: Catch The Feeling. Never The License Plate. Headline #4: Side Effects Might Include Tunnel Vision. Copywriter: Kiko Martínez. Art Director: Leo Fonseca. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/96d411cf-d650-481e-b7da-4c4c8f1ef4f6/ChatGPT+Image+May+11%2C+2026%2C+11_03_02+AM.png Work - De Beers Headline #2: Mistletoe Vibes 24/7 Headline #3: Make Her Scream “Yes! Yes! Yes!” Headline #4: Fake An Orgasm, Never A Diamond. Copywriter: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/a2d79248-1eb3-41f3-8836-1f29e38aa632/ChatGPT+Image+May+11%2C+2026%2C+11_06_26+AM.png Work - Aubi & Ramsa Headline #2: Well-behaved 95% of the time. Headline #3: Ice Cream Without A Curfew. Headline #4: The Sweeter Side Of Shameless. Copywriter: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/39f53ccb-8605-47ae-96f5-298cf2c69d9b/make_this_exact_ad_but_make_it_GPT_Image_2_50329.png Work - BMW Headline #2: Every Shrine Has A Grind. Headline #3: Made For The Automotive Sommelier. Copywriter: Kiko Martínez. Art Director: Sola Akanbi. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/012457ae-659a-4926-9de3-da97af864463/ChatGPT+Image+May+10%2C+2026%2C+11_07_54+PM.png Work - Estrella Damm Digital banner ad Headline #2: Go Ahead, We Named This One After You. Copywriter + Art Director: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/8fa83d4a-8da0-457d-9712-a5e553cfce35/ChatGPT+Image+May+17%2C+2026%2C+02_08_39+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592253467338-0MKOLLHTESWLV1MOL5TP/tide+2.jpg Work - Tide Headline #2: Bad Detergents Get You In Trouble. Copywriter + Sketch: Kiko Martínez. Art Director: Leo Fonseca. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/50a41cb2-f477-44c5-bd2f-3791ec82c595/nutella.png Work - Nutella Headline#2: Yummm-tella Headline #3: OMG-tella ACD, Copy/Art: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/92dedec9-16b7-4d8c-9f8b-c6c4676ebe72/ChatGPT+Image+May+17%2C+2026%2C+01_54_39+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/2a9389a4-ade0-41c4-a713-490ad1c23c19/Screenshot+2026-05-11+at+7.50.48%E2%80%AFPM.png Work - Scotch Sr. CD: Steve Tenebrini. CD: Diego Contreras. ACD: Kiko Martínez. Copywriter: Olivia Williams. Art Director: Kiran Samani. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/6ae97e88-1891-4691-bc49-90c85579eb91/Screenshot+2026-05-11+at+7.51.02%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/d34a990e-1b3c-4a4b-83f4-1657fed37bf6/ChatGPT+Image+May+15%2C+2026%2C+05_04_55+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/3a316a50-9edb-4d63-b5b6-f030a6c9352e/ChatGPT+Image+May+15%2C+2026%2C+04_10_04+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/64676b2c-1ef3-4c31-a855-f5897504e001/ChatGPT+Image+May+15%2C+2026%2C+03_58_54+PM+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/fcc4475a-3ed7-4a35-aeef-e2fc45608ab3/ChatGPT+Image+May+15%2C+2026%2C+03_58_54+PM+%282%29.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/843c5952-2b07-4cbd-b208-f8aaf4d65e0b/ChatGPT+Image+May+19%2C+2026%2C+07_49_43+PM+%283%29.png Work - Royal Caribbean ACD, Copy/Art: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/c48b287b-4412-47cb-8a9e-60cf6fd31ade/ChatGPT+Image+May+19%2C+2026%2C+07_49_43+PM+%282%29.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1f1e8362-8171-46b6-bfd2-ebe37c206467/ChatGPT+Image+May+19%2C+2026%2C+07_49_41+PM+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/453bc6d3-a9bf-40e2-8081-2baf543d7f57/Screenshot+2026-05-13+at+10.51.56%E2%80%AFAM.png Work - Scotch-Brite ACD, Copy: Kiko Martinez. Art Director: Hannah Haines. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/234bff0a-542d-4489-b796-01a18def3abe/Screenshot+2026-05-13+at+12.54.48%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/c261a8bb-209a-4a8b-851c-5c2bdbad85b7/DD+ad+1.png Work - DoorDash CD, Copy/Art: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/2fbbc6be-9c72-410f-8575-0a61be0ade81/DD+ad+3.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/9bc5d376-c9c6-46ed-a3e7-a1e358b46c58/ChatGPT+Image+May+13%2C+2026%2C+01_22_12+PM.png Work - 3M Headline #2: Rough Seas. Tougher Sealants. Headline #3: You Don’t Skimp On Your Passion. Neither Do We. Copywriter: Kiko Martínez. Art Director: Doug Swenson. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/a72db445-406b-4f62-b4d7-24ed73ef71da/ChatGPT+Image+May+15%2C+2026%2C+04_36_04+PM.png Work - Post-it Headline #2: Top Chart Hits Start With Sticky Ideas. Headline #3: Sticky Lyrics. Stickier Notes. Headline #4: Jot It Down. Make It Pop. Grab That Mic And Let It Drop. ACD, Copy: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/f1a94b20-e9ae-4589-b2f2-cff01e9e9ac9/Screen+Shot+2021-12-15+at+7.07.43+PM.png Work - Scotch Headline #2: Pack Your Bags, Big Plastic. Headline #3: That’s A Wrap! ACD, Copy: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/9ebcd8ab-c67a-4a39-bf34-b250473e57a0/ChatGPT+Image+Jun+1%2C+2026%2C+01_13_31+PM.png Work - Aeroméxico CD, Copy/Art: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/e5b048eb-91a0-4800-887b-c86bdee82ec4/Screenshot+2025-08-19+at+11.15.16%E2%80%AFAM.png Work - 3M Window Film One man army, concepting, writing, and creating visuals for a new campaign. ACD, Copy/Art: Kiko Martínez. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/bd494a3f-0e9f-4d02-be2c-639df903be09/Screenshot+2025-08-19+at+11.15.31%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/5ac09d9c-c803-4033-b0c6-97d1154cf8a2/Screenshot+2025-08-19+at+11.16.16%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/b7884b68-a049-4e44-9edd-b2ad9db3b64e/Screenshot+2025-08-19+at+11.15.58%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/e2023c14-ea5b-48d8-a1e5-7e5c3e18b452/Screenshot+2025-08-19+at+11.15.46%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/fb6de71b-eee6-4c70-a28a-defcd3811b28/Screenshot+2026-05-15+at+5.21.06%E2%80%AFPM.png Work - Twin Cities Pride Festival Activation concept for 3M Corporate. CD: Steve Tenebrini. ACD: Kiko Martínez. Art Director: Kiran Samani. Copywriter: Jordan Whitney. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/36418d51-dab4-43f8-91d6-469797f266c6/Screenshot+2026-05-15+at+5.21.37%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/11b73d61-727f-478b-8e48-6cf21f95ebd8/Screenshot+2026-05-15+at+5.22.06%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/ff2a35e0-6cf0-4c6f-8ea1-eb71d311e922/Case+Study+Kiko.webp Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592260127590-H47336JYHDDVF50IBZQS/Interactive+Routes.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/4f8e29e0-46a6-4d23-b160-a1f63b475239/Grey+SuperBowl+%284%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/70d1a15c-b556-4a4e-9c20-a9152926bfe6/Grey+SuperBowl.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/32541e88-4a3f-4f3f-bc16-3319a262fa9e/Grey+SuperBowl+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/f957e44a-851f-46b8-903c-92b670339b70/Grey+SuperBowl+%283%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/3fc2c889-be99-4fb5-bf92-8324d4e5e7fa/bts+-+postit+shoot.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592262881395-1IRJL9RDP93K3FBTRYWX/P%26G+Super+Bowl.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592263194675-96VOY26U0T2FZLT6454M/slim-jim-logo.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592263861867-6XXOH2005P52K0E1P2Z6/essilor.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592265023691-N5ZXNV8JJRBWX6RT9M20/raising+canes+logo.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592265315554-0NNPKOB948GJ417UZ20K/Mentos.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592267055990-Z05UECY8J36EULW619UC/Olay.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1606582953495-VR68M0CEYVZMRZZ1WK0B/McCormick.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/5c1a0d83-0059-4c92-875f-f2fbefb8b673/3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/d0987fa3-05a8-45fe-9bf2-6069c05ada62/Picture1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/2005630a-5fbc-4455-afa5-354c101a0419/1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/25ab74ef-f17c-4654-94d3-2aa87f9219c3/2.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/fd0dd9e8-2ee4-41a9-9874-c4a8a19a3219/processed-AA274E7E-9A18-4549-A65C-CBE27B5D9149.jpeg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/5b3ea2a5-3f50-418e-9df4-97b407a54a6d/20250628_144901.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/0f376f1c-a1d2-4d9d-a509-b6db23b2c6e6/20250628_144738.jpg Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/19a54970-7e08-4edd-9aca-e0a116da7e04/33.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/b5214a0c-2b63-4371-8981-f3f7c61e6e95/22.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/777fe43a-be31-43f6-af97-2ff8f425cb59/Screenshot+2026-05-10+at+10.24.00%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/f2f1ebfe-f274-4fd9-9593-66dafd7d495c/ChatGPT+Image+May+12%2C+2026%2C+03_04_16+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/bf119bcc-28cb-4c28-bb62-1e20aeafb4a6/Screenshot+2026-05-06+at+2.42.34%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/53b90d84-54eb-4978-b6c4-4ffb593275bb/ChatGPT+Image+May+17%2C+2026%2C+01_33_27+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1760466806574-P1Q7PIJG0UYMYH0I5B2J/sustainability.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1760466807420-CMC883X4FYU9B4S178IR/functional.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1760466808051-TI68BHFO89A26HO7ZIKN/emotional.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1760466908950-JRPL7AU8ZPAFC7KZB7P3/action-packed.png Work https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/a66b359e-551f-4314-89f4-a6e0ef99cdb4/social+post.png Work - Instagram Story My process uses AI for the heavy lifting, not the final human touch. I prompted the core visual, including the specific, emotional detail of a toddler's "i LUV U" note, then made the director's call to write the final headline and use of native features for enhancement. This demonstrates knowing precisely when to stop prompting and let human creativity take over. Sticker meter: “Drop a if you love plant power!” Alt – poll: “What’s your messiest spot?” https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/5aec8774-4c27-4af7-b522-e7159565e3bf/B%2B+render.png Work - B+ Amazon Think of AI as a fast junior creative; it needs a senior to guide it. I stepped in to refine the raw draft, fixing formatting and brand details. This process is twice as fast when brand guidelines are uploaded; in their absence, I manually set the tone and navigate the anti‑greenwashing guardrails. I shared my e‑commerce playbook for reference and asked it to scan forums and subreddits for B+/A+ SEM/SEO best practices as a cherry on top. After the exercise, I asked it to summarize its learnings and added them to a repertoire of copy‑and‑paste FYIs for future prompts. I did the same for A+ content. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/16c021ba-e4a0-4da6-bbc0-8588e784d7ed/Loyalty+email.png Work - Loyalty E-mail When the AI delivered a generic template that could not be used, I directed it to think conceptually and shared a screenshot of an email layout I liked; prompting it to propose a simpler layout and generate a visual prompt. 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Most in-house creative teams are stuck taking orders. Briefs in, work out, repeat, until the team’s creativity calcifies and their motivation drops. Lightning Rod is the methodology I built at OLIVER, first on the 3M global account and then adopted across other accounts, to turn reactive teams into proactive ones. It’s a system to spot opportunities and pitch unprompted in an industry that moves faster every quarter. The result is a team that thinks like a partner, not a vendor. A team whose creative power is unleashed with high voltage. https://www.martinezfrancisco.com/online-videos-ads-copy daily 0.75 2025-07-11 https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592280549810-5TH665L11LJUSJ30SE22/Kiko%2B-%2BBulb%2Beffect.jpg Online Videos & Ads (Copy) https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/1592260127590-H47336JYHDDVF50IBZQS/Interactive+Routes.png Online Videos & Ads (Copy) https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/4f8e29e0-46a6-4d23-b160-a1f63b475239/Grey+SuperBowl+%284%29.png Online Videos & Ads (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/70d1a15c-b556-4a4e-9c20-a9152926bfe6/Grey+SuperBowl.png Online Videos & Ads (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/32541e88-4a3f-4f3f-bc16-3319a262fa9e/Grey+SuperBowl+%282%29.png Online Videos & Ads (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/f957e44a-851f-46b8-903c-92b670339b70/Grey+SuperBowl+%283%29.png Online Videos & Ads (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd0d99eebfc7fe8b8f447be/3fc2c889-be99-4fb5-bf92-8324d4e5e7fa/bts+-+postit+shoot.png Online Videos & Ads (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.martinezfrancisco.com/referrals daily 0.75 2026-05-18