Ads that don't holler, they hum. Start with a human truth, cut the clutter, and leave a impactful message that rides shotgun all the way home. Built with craft, judged by outcomes.
This is the work that moves people and product.
P&G Super Bowl LIV
When We Come Together
It was the first interactive ad in Super Bowl history.
Sixty-four possible outcomes for America to choose from through a P&G microsite. A modular TVC. The most picked options would form the final version for the big game!
Seven brands in .60 (Also a first in SP history).
02:13 min per person spent at the microsite! That’s a total of 268,800 minutes of user creation + the Super Bowl TVC impressions!
This unique TVC format made happy viewers and consumers feel part of the brand.
Planning Lead: John Lynch.
Co-planning Lead: Kiko Martínez.
Nexcare
Acne Patch
Sr. CD: Steve Tenebrini.
ADD: Mark Cleave.
ACD: Kiko Martínez.
Senior Designer: Andrew Longman.
Scotch-Brite
Brite Collection
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Copywriter: Dani Bergner.
Art Director: Katherine Locsin.
Video Editor: Juan Castillo.
Command & Claw
Real Simple Home
Sr. CD + Art Director: Steve Tenebrini.
ACD + Copywriter: Kiko Martínez.
EP, Video Editor: Erix Mercedes.
Post-it
Post-it Superiority
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Design Director: Gerald Jiménez.
Art Director: Sarah Mattson.
Copywriter: Carter Podmore.
EP, Video Editor: Erix Mercedes.
Scotch-Brite
BRiTE Collection
Some samples: Instagram post here and here
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Art Director: Sarah Mattson.
Copywriter: Olivia Williams.
Motion Designer: Terrence Brown.
Command
Pine Collection
Some samples: Similar Instagram post here and here
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Art Director: Sarah Mattson.
Copywriter: Olivia Williams.
Motion Designer: Terrence Brown.
Command
PRISM Collection
Some samples: Instagram post here and here
Sr. CD: Steve Tenebrini.
ACD: Kiko Martínez.
Art Director: Sarah Mattson.
Copywriter: Olivia Williams.
Motion Designer: Terrence Brown.
Bombay Sapphire x Vice
Liminal Space
Some samples: Basquiat x Bombay collab, Christian Siriano x Bombay collab, and some spooky fun
ACD, Copywriter: Kiko Martínez.
Sr. Art Director: Zaigret Canals.
Motion Designer: Christina Crauciuc.